(ML)®
Local time:
September 15, 12:47 PM
September 15, 12:47 PM
/Panoramika
/2025/
Full-time project
PANORAMIKA
Timeline
5 months
Date
Apr 1, 2025
From equity holder to validating a business model before expansion.
Panoramika is a hospitality developer and operator in Indonesia with a portfolio of luxury cabins and glamping projects. I joined as an equity holder during the early stage to evaluate the scalability of the business before a planned Series B round. My role was to stress-test the model, propose a repeatable revenue architecture, and translate findings from pilot properties into investor-ready narratives.
Panoramika is a hospitality developer and operator in Indonesia with a portfolio of luxury cabins and glamping projects. I joined as an equity holder during the early stage to evaluate the scalability of the business before a planned Series B round. My role was to stress-test the model, propose a repeatable revenue architecture, and translate findings from pilot properties into investor-ready narratives.
/Project Goals/
Market Evaluation: Conduct preliminary analysis of demand for luxury cabins and glamping projects across Indonesia. Model Validation: Stress-test unit economics and customer demand in pilot properties before broader rollout. Revenue Architecture: Propose a scalable, repeatable revenue model that could support investor confidence for Series B. Expansion Narrative: Translate findings into an investor story connecting glamping trends, luxury positioning, and Panoramika’s unique design ethos. Brand Architecture Update: Redesign brand system to facilitate two new directions — master brand Panoramika as developer/curator, and sub-brands (Aurora Cabins, Vespera Cabins, Okasus Solis) as differentiated hospitality products.
Market Evaluation: Conduct preliminary analysis of demand for luxury cabins and glamping projects across Indonesia. Model Validation: Stress-test unit economics and customer demand in pilot properties before broader rollout. Revenue Architecture: Propose a scalable, repeatable revenue model that could support investor confidence for Series B. Expansion Narrative: Translate findings into an investor story connecting glamping trends, luxury positioning, and Panoramika’s unique design ethos. Brand Architecture Update: Redesign brand system to facilitate two new directions — master brand Panoramika as developer/curator, and sub-brands (Aurora Cabins, Vespera Cabins, Okasus Solis) as differentiated hospitality products.
/Results/
Model: Build–Operate with co-ownership (syndicated development).
Model: Build–Operate with co-ownership (syndicated development).
Business Model & Structure Type: Private full-cycle development & asset syndication platform. Land origination (often off-market). Due diligence & structuring (legal, tax, local partners). Architecture & master planning. Investor syndication & equity pooling. Construction & operational setup (either in-house or external operators). Exit strategies (sale, refinance, equity share, franchise). Delivered insights and decks that informed Series B fundraising and long-term expansion plans. Helped position Panoramika not just as a single-property operator but as a regional developer of boutique luxury/glamping experiences.
Business Model & Structure Type: Private full-cycle development & asset syndication platform. Land origination (often off-market). Due diligence & structuring (legal, tax, local partners). Architecture & master planning. Investor syndication & equity pooling. Construction & operational setup (either in-house or external operators). Exit strategies (sale, refinance, equity share, franchise). Delivered insights and decks that informed Series B fundraising and long-term expansion plans. Helped position Panoramika not just as a single-property operator but as a regional developer of boutique luxury/glamping experiences.
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