(ML)®
Local time:
September 15, 12:47 PM
September 15, 12:47 PM
/Cyberdrone 2000 show
/2025/
Full-Position
Cyberdrone
Timeline
1.5 years
Date
May 12, 2025
Entering the global stage with a statement.
The drone show industry thrives on world records and technical firsts. To put Cyberdrone firmly on the map, we chose Dubai Marina — one of the Dubai's most iconic and visited areas. The show would light up the waterfront and Bluewaters Island, setting a bold benchmark with 2,000 drones.
The drone show industry thrives on world records and technical firsts. To put Cyberdrone firmly on the map, we chose Dubai Marina — one of the Dubai's most iconic and visited areas. The show would light up the waterfront and Bluewaters Island, setting a bold benchmark with 2,000 drones.
/Project Goals/
Technology, storytelling, and partnerships in one flight.
Technology, storytelling, and partnerships in one flight.
Beyond scale, the project needed to showcase our creative partners. FRANK, a new restaurant by rapper Basta, was launching its campaign with CGI dinosaurs on social media. We transformed that virtual mascot into a roaring 2000-drone figure above Dubai. To amplify reach without paid media, we partnered with TAKEFLUENCE, a UGC platform, and mobilized thousands of micro-influencers to spread the story organically.
Beyond scale, the project needed to showcase our creative partners. FRANK, a new restaurant by rapper Basta, was launching its campaign with CGI dinosaurs on social media. We transformed that virtual mascot into a roaring 2000-drone figure above Dubai. To amplify reach without paid media, we partnered with TAKEFLUENCE, a UGC platform, and mobilized thousands of micro-influencers to spread the story organically.
/Results/
A record-setting debut with global attention.
A record-setting debut with global attention.
The 2000 drones became an instant symbol of scale and ambition, securing coverage and recognition across the drone show industry. FRANK’s dinosaur came to life in the sky, tying pop culture into cutting-edge tech. And through TAKEFLUENCE’s influencer network, the show generated buzz far beyond traditional channels — proving that scale + creativity + smart distribution can launch a brand into global visibility.
The 2000 drones became an instant symbol of scale and ambition, securing coverage and recognition across the drone show industry. FRANK’s dinosaur came to life in the sky, tying pop culture into cutting-edge tech. And through TAKEFLUENCE’s influencer network, the show generated buzz far beyond traditional channels — proving that scale + creativity + smart distribution can launch a brand into global visibility.
Branding
Strategy
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/Stay in the loop.
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Marina Leivald®
/Stay in the loop.
Smart updates for smart people.
Marina Leivald®
/Stay in the loop.
Smart updates for smart people.